Tom Friedman gets it

by Yule Heibel on October 22, 2007

Scale is neither flat nor in silos. Scale just is. And leaders have more power to scale good and bad effects, which makes a compelling argument for good leadership in sustainability. See Tom Friedman’s op-ed piece in the New York Times:

Save the Planet: Vote Smart – New York Times


…the greenest thing you can do is this: Choose the right leaders. It is so much more important to change your leaders than change your light bulbs.

Why? Because leaders write the rules, set the standards and offer the tax incentives that drive market behavior across a whole city, state or country. Whatever any of us does individually matters a tiny bit. But when leaders change the rules, you get scale change across the whole marketplace. And the energy-climate challenge we face today is a huge scale problem. Without scale, all you have is a green hobby.


This is how scale change happens. When the Big Apple becomes the Green Apple, and 40 million tourists come through every year and take at least one hybrid cab ride, they’ll go back home and ask their leaders, “Why don’t we have hybrid cabs?”

So if you want to be a green college kid or a green adult, don’t fool yourself: You can change lights. You can change cars. But if you don’t change leaders, your actions are nothing more than an expression of, as Dick Cheney would say, “personal virtue.”

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