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From Social Media to Social Strategy – Umair Haque – Harvard Business Review
Umair Haque puts a deserved boot to typical (traditional?) social media, calling instead for meaning, organized around reconceptualized definitions of 1. Character; 2. Control; 3. Creativity; 4. Culture; 5. Clarity; 6. Cohesion; and 7. Choreography.
Closing paragraph:
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Social strategies are about reinventing tomorrow. Their goal is nothing less than changing the DNA of an organization, ecosystem, or industry. Want to get radical? Stop applying 20th century principles (“product,” “buzz,” “loyalty”) to 21st century media. The fundamental change of scale and pace that social tools introduce into human affairs — their great tectonic shift — is the promise of more meaningful work, stuff, and organization. Start with “the meaning is the message” instead.
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A slide deck for one of Gordon Price‘s presentations on “Motordom: Auto-Dependent Urban Form.”
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Will Columbia-Trained, Code-Savvy Journalists Bridge the Media/Tech Divide? | Epicenter | Wired.com
Interesting initiative from Columbia U:
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The Columbia program, which will accept its first 15 students (tops) in the Fall of 2011, seeks to attack the barrier between journalists and the increasingly important IT professionals whose web and digital savvy are crucial to any form of news gathering, reporting and delivery. The problem: Users really don’t know what to ask developers for (or how), and developers have no real idea what their software will need to do in the hands of the users.
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Provocative post from Daily Conversions about “split testing,” in this case using a real live example (not a website): a man who is homeless and panhandling unsuccessfully for change gets a “make-over” to increase participation (and donations) from the passers-by on the street.
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The Community Planning Event Manual … – Google Books
From communityplanning.net, their book, “The Community Planning Event Manual: How to Use Collaborative Planning,” is available on Google books.
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Portal page for communityplanning.net, a UK-based organization. Most of this is familiar, but great to have formalized on one site.
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Posted from Diigo. The rest of my favorite links are here.