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Paula Scher gets serious | Video on TED.com
TED talk video of Paula Scher’s presentation on design, play, and seriousness. Interesting distinction between seriousness and solemnity: quotes from Russell Baker, “Washington DC is solemn, New York is serious” (hint: serious is good, solemn is pedestrian/ boring/ conventional)… 😉
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Paula Scher looks back at a life in design (she’s done album covers, books, the Citibank logo …) and pinpoints the moment when she started really having fun.
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PICKED: Paula Scher on Combinatorial Creativity | Brain Pickings
Nice profile:
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Paula Scher is one of our favorite designers and arguably the most daring typographer in design history, whose work never ceases to surprise, delight and provoke, thriving on reinvention yet oozing Scher’s unmistakable style. In this excellent microdocumentary, part of Hillman Curtis’ artist series, Scher recounts her creative process on some of her best-known projects, including her famous Citi identity work the iconic New York Public Theater campaign, which evolved into a whole new style that eventually permeated the New York design aesthetic across multiple facets.
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