The Sunday Diigo Links Post (weekly)

by Yule Heibel on March 18, 2012

  • Corporate brand imagery as kudzu. Great points.
    The logo-ing of our cities and neighborhoods is this process in reverse. Instead of borrowing the ambiance and associations of a place, the product infests it with its own characterless generica, diminishing and voiding out its authentic qualities. The omnipresent logos, like a kind of corporate kudzu, cover and conquer all.

    tags: richard_florida atlantic_cities branding marketing cities advertising

  • I too have to admit that I don’t get the benefit allegedly bestowed by this donut (or “whitewall motorcycle tire”), either. In downtown Portland, Apple may tear down an existing retail building across from Pioneer Square and build in its place a one-story Apple Store. Downtown. Why, Apple, why?
    While communities all up and down the Silicon Valley are trying to repair sprawl by replacing it with smart growth, Apple is actually taking a site that is now parking lots and low-rise boxes and making it worse for the community. Yes, it will be iconic, assuming you think a building shaped like a whitewall motorcycle tire is iconic, but it will reduce current street connectivity, seal off potential walking routes and, as I wrote some time back, essentially turn its back on its community. With a parking garage designed to hold over ten thousand cars, by the way.

    tags: apple architecture atlantic_cities kaid_benfield corporatism

  • Fascinating article about how we perceive scale, the scale of the cities we live in:
    We often have a certain sense of cities’ importance and size, but this is too often founded on a fairly parochial context; our perceptions of cities are based on other cities we are familiar with or that are around it, and we neglect to recognize how big or small cities really are.

    tags: cities atlantic_cities scale

Posted from Diigo. The rest of my favorite links are here.

{ 2 comments… read them below or add one }

Christie March 21, 2012 at 8:24 am

Hi, there!
Its nice post because its reflects great diversity. Infact, cities in the U.S and across the world are being overrun by brands and map above by Citymaps clearly illustrates that how extensive this has become in New York. And I think that manufacturing products and creating a brand calls both are totally different techniques. Brand logos require up-to-date imagery for maketing.
Secondly, the apple new campus is facing many difficulties in urban areas and they are manged with time and i think its time to move on other companies.
Thirdly we often view big cities on some sort of equal footing.That’s not true but other factors also include in city popularity such as industry,roads,locations and population.

Cody Krecicki April 1, 2012 at 3:13 pm

Sounds to me like the international style is taking hold of apples branding full circle now.

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